Dive into the revolutionary universe of IQOS, a game-changing invention reshaping the landscape of tobacco consumption. Pioneered by Philip Morris International (PMI), IQOS stands for 'I Quit Ordinary Smoking' and true to its name, it provides a radically distinct alternative to traditional cigarettes.IQOS's remarkable journey started in 2014, with its initial launch in Nagoya, Japan, and Milan, Italy. The brand's vision was clear - to revolutionize the tobacco industry and offer smokers a cleaner, more enjoyable alternative. The overwhelming positive response it received in these markets was a testament to its innovation and uniqueness. At the heart of the IQOS system lies the ground-breaking HeatControl™ Technology. Conventional cigarettes burn tobacco at temperatures above 800 degrees Celsius, producing smoke and ash. IQOS, on the other hand, heats tobacco to a significantly lower temperature, below 350 degrees Celsius.